Home-grown start-ups join global giants in race to tap China’s plant-based alternative meats market as middle-class appetite for healthier food grows stronger

China’s plant-based meat market is getting more crowded as domestic start-ups join international giants in a race to tap the growing middle class’ appetite for healthier food options.One newcomer, Green Planet Foods aims to invest “billions of US dollars” – mostly to be funded by potential partners – in the next five years in the nascent sector in China, according to co-founder and CEO Klaus Petersen, a Beijing-based Danish premium food importer.“China’s rising middle class is getting wealthier…

from South China Morning Post https://www.scmp.com/business/money/wealth/article/3104275/home-grown-start-ups-join-global-giants-race-tap-chinas-plant