Alibaba’s Tmall to upend China’s real estate industry by using the internet for the entire sales process from viewing to paying

China’s property developers, stymied by a months-long ban on showroom exhibitions and the worst economic growth pace in decades, are girding themselves for a new sales strategy in the age of the coronavirus — online sales.Country Garden Holdings and other major Chinese developers are putting some of their new homes on Tmall Haofang, a new sales channel by the world’s largest e-commerce platform, operated by this newspaper’s owner Alibaba Group Holding. Selected real estate projects sold on the…

from South China Morning Post https://www.scmp.com/business/china-business/article/3103413/alibabas-tmall-upend-chinas-real-estate-industry-using