Japan’s ‘body-shaming’ manga adverts fuel online outrage, but maybe that’s the point

A slender young man has his back turned to the viewer, dismissively waving a hand. In the foreground, a round-faced girl looks shocked as a tear trickles from the corner of one eye. The advert’s message is simple: buy our products, don’t get fat, keep the boy. Such scenes, seemingly designed by advertisers to shame consumers into buying their products, are becoming increasingly commonplace on social media in Japan and the tactics they use have left 20-year-old design student Aoi Murata with a…

from South China Morning Post https://www.scmp.com/week-asia/lifestyle-culture/article/3095589/japans-body-shaming-manga-adverts-fuel-online-outrage