How coronavirus helped Shopee and Lazada bring China’s live-stream shopping craze to Southeast Asia

As a working mother of two toddlers, Rovi Calonge is always on the lookout for a good deal when shopping for her children. These days, that means tuning in to e-commerce platform Shopee’s noontime show on its app, in the hope of winning discount vouchers. “I don’t even shop for my baby’s essentials in the grocery store any more,” she said. “It’s cheaper to buy them online.” With the coronavirus pandemic forcing millions of people across Southeast Asia to stay home, e-commerce live-streams like…

from South China Morning Post https://www.scmp.com/week-asia/economics/article/3095587/how-coronavirus-helped-shopee-and-lazada-bring-chinas-live