For a short time China’s LGBT community thought they were being reflected positively on screen by high-end French jewellery brand Cartier but those hopes were dashed after two versions of the same advertisement were discovered.In a one-minute advertising video released by Cartier on Weibo – China’s equivalent of Twitter – on Monday, three pairs of young people are seen wearing its signature Trinity rings.In the video, one straight couple is in an embrace on a rooftop. The other two…
from South China Morning Post https://www.scmp.com/news/china/society/article/3097408/cartier-campaign-doesnt-ring-true-chinese-lgbt-community-after
Sunday, August 16, 2020
Cartier campaign doesn’t ring true for Chinese LGBT community after twin ad puts new spin on relationships
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